Customer Escalations - Why You Should Reward Customers Who Complain

Customer escalations not only signify a dangerously dissatisfied customer, but they can also put undue pressure on even the most organised customer service chain of command. As an irate customer works their way up the ranks, employees may be forced to deal with situations they are not trained for, which can result in the further mishandling of the customer in question.

How to avoid such a mess? Create a customer service department that is built to prevent customer escalations, but be prepared to use those rare escalation cases to improve your company.